TALLINN & RIYADH – July 30, 2026 – PowerUP Energy Technologies, a European company specialising in hydrogen fuel cell technology, has announced its expansion into key Middle Eastern markets through a new distribution partnership with Edu2earn LLC. This collaboration marks a strategic step in PowerUP’s international growth and aims to enhance energy resilience and security in a region facing ongoing geopolitical complexities.

“In these evolving times, resilience and security are paramount for the Middle East. We have observed a notable increase in demand for reliable, independent power solutions as regional dynamics have shifted,” stated Ivar Kruusenberg, Founder and CEO of PowerUP Energy Technologies. “Our hydrogen fuel cell technology provides a clean, quiet, and robust alternative to conventional power sources, fostering critical energy independence. This partnership is designed to ensure our advanced solutions are readily available to support the region’s infrastructure, from essential communications to critical services, promoting stability and continuity when it is most needed.”

Headquartered in Tallinn, Estonia, PowerUP Energy Technologies develops and manufactures hydrogen-based energy generation solutions. With over two decades of experience in fuel cell development, the company’s technology offers clean, quiet, and reliable power for various commercial and institutional applications. PowerUP’s solutions are recognised for their zero emissions, quiet operation, minimal maintenance, and modular, portable design, making them suitable for demanding environments.

Under this agreement, Edu2earn LLC will serve as the Authorised Distributor for PowerUP Energy Technologies across Saudi Arabia, Egypt, Qatar, Kuwait, Jordan, Iraq, and Syria. Edu2earn LLC is authorised to promote, market, and distribute PowerUP’s hydrogen-based energy generation products, and to negotiate commercial agreements with customers and strategic partners within these territories.

“The Middle East is at a critical juncture, with an increasing focus on diversifying energy sources and strengthening infrastructure against potential disruptions. The region has actively sought alternative energy sources, and hydrogen is now playing an increasingly significant role, with clear momentum,” said Ammar Alnahhas, CEO of Edu2earn LLC. 

“Our collaboration with PowerUP is timely, offering advanced hydrogen fuel cell solutions that directly address the region’s urgent need for sustainable and resilient power. Together with PowerUP, we can leverage this momentum to protect the most critical infrastructure. We are committed to bringing PowerUP’s innovative technology to our markets, providing our clients with access to reliable, environmentally friendly energy that can withstand the complexities of the current landscape. This partnership underscores our dedication to advancing technology and energy independence across the Middle East.”

This collaboration represents a significant milestone in PowerUP Energy Technologies’ international expansion, strengthening its presence in the local market. It aims to provide customers across the Middle East with access to next-generation hydrogen energy solutions through a trusted and regionally experienced partner, contributing to a more secure and sustainable energy future for the area.

About PowerUP Energy Technologies PowerUP Energy Technologies is a European innovator in hydrogen fuel cell technology, based in Tallinn, Estonia. The company specialises in designing and manufacturing sustainable hydrogen-based energy generation solutions for various commercial and institutional applications, focusing on clean, quiet, and reliable power.

About Edu2earn LLC Edu2earn LLC focuses on strategic partnerships and distribution. Led by CEO Ammar Alnahhas, the company is dedicated to introducing innovative technological solutions to the region, particularly in sectors vital for development and resilience.