PowerUP Energy Technologies today announced a significant expansion into the Nordic market through strategic partnerships with four prominent distributors: Farco AS (Norway), Industrikomponenter AB (Sweden), Ingenjörsfirman M.Sjöberg AB (Sweden), and YTM-Industrial Oy (Finland). 

The agreements signed over the last few weeks leverage Nordic’s global leadership in green hydrogen initiatives and position PowerUP’s innovative fuel cell generators for growth in the region.

“Nordic countries aren’t just talking about the hydrogen future; they’re building it. That makes it a vital region for PowerUP, and we’re excited to contribute practical, zero-emission power solutions,” said PowerUP CEO Ivar Kruusenberg.

“In today’s world, building resilience is paramount. Our new partners in Norway, Sweden, and Finland are crucial collaborators in this effort, putting clean, reliable hydrogen power directly into the hands of businesses ready for change,” Kruusenberg said.

Nordic countries are recognized worldwide as frontrunners in adopting and promoting green hydrogen technologies. By establishing a robust distribution network, PowerUP aims to make its clean, reliable, and silent hydrogen power solutions more accessible to diverse industries actively seeking sustainable alternatives.

“With the first green hydrogen plant starting earlier this year, the hydrogen revolution is starting in Finland,” said Mikko Hämäläinen, Head of Innovation and New Technologies at YTM-Industrial.

“I see significant potential for hydrogen fuel cell generators in Finland and the wider Scandinavian market. There is a growing demand for reliable, zero-emission power across various industrial and commercial sectors.”

The new partners bring extensive local market knowledge, technical expertise, and established customer relationships:

• Farco AS (Norway): A respected supplier of high-quality industrial components and technical solutions in Norway, serving key sectors like manufacturing, energy, and construction. Farco’s focus on reliability and innovation aligns perfectly with PowerUP’s value proposition.
• Industrikomponenter AB (Sweden): Specializing in industrial components and system solutions for automation, manufacturing, and engineering in Sweden, Industrikomponenter AB offers decades of expertise in delivering cutting-edge products to optimize production processes.
• Ingeniörsfirman M.Sjöberg AB (Sweden): With a history dating back to 1953, M.Sjöberg AB is a well-established importer and distributor of high-quality automotive electronic products tailored for the Nordic climate, serving major manufacturers and aftermarket retailers across Sweden from its Solna base.
• YTM-Industrial Oy (Finland): A leading Finnish provider of advanced industrial equipment, components, and maintenance solutions, YTM-Industrial Oy, a member of Hydrogen cluster Finland, is known for its technical expertise and high-quality service across manufacturing, energy, and marine sectors.